Today the startup crew once again ventured into NYC, to meet with Don and Jen from Aruliden, a design and marketing firm that helps clients to conceptualize, finalize, and market their products. We discussed how to identify our target audience, how to "future-proof" our ideas by constantly looking forward towards new avenues for expansion, and how to use the people who will use our products as resources, by figuring out how they would intend to use and integrate Parkr into their lives. We were shown products that Aruliden has designed with the help of students, such as a portable desk, and a modular locker organizer. These products were the perfect intersection of form and function, and as they were designed by the students who will use them, they perfectly meet the needs of modern students. After the meeting, we met to discuss our next steps, which include surveying our peers, and deciding who our product is intended for. With a very productive week 2 coming to an end, we are energized and ready to hit the ground running on Monday.