April 1-7
Review previous MKA Startup 101 experiences
Spend some time reviewing the blog posts shared from the previous three years. Each year, the students have taken more and more ownership of the experience.
Respond to Dr. Richards' email
He knows email is old-fashioned. It will only be used a few times to send invitations to other services and platforms.
Spend some time reviewing the blog posts shared from the previous three years. Each year, the students have taken more and more ownership of the experience.
Respond to Dr. Richards' email
He knows email is old-fashioned. It will only be used a few times to send invitations to other services and platforms.
April 8-15
Accept "Slack" invitation
We'll use Slack as our main communication platform during May Term. It is recommended to download the application (MacOS, iOS, Android) instead of using the web version.
Add to "Expert Wish-List" document
The purpose of this document is to gather a list of experts, companies, and areas of expertise. We'll use this list to plan visits, calls, and other networking.
We'll use Slack as our main communication platform during May Term. It is recommended to download the application (MacOS, iOS, Android) instead of using the web version.
Add to "Expert Wish-List" document
The purpose of this document is to gather a list of experts, companies, and areas of expertise. We'll use this list to plan visits, calls, and other networking.
April 16-23
Get/Read "The Lean Startup"
This acclaimed text is a terrific introduction to how great ideas are turned into successful businesses.
Watch Bill Gross
His TED Talk: The single biggest reasons why startups succeed will help you in your thinking.
This acclaimed text is a terrific introduction to how great ideas are turned into successful businesses.
Watch Bill Gross
His TED Talk: The single biggest reasons why startups succeed will help you in your thinking.
April 24-29
Review "IBM Design Thinking Field Guide"
This public resource from IBM has activities that you'll use to get unstuck, articulate your ideas, and poke holes in your solutions.
Close Open Loops
Catch up on anything from April (scroll to bottom) that for some reason you were not able to attend to. And get ready...
This public resource from IBM has activities that you'll use to get unstuck, articulate your ideas, and poke holes in your solutions.
Close Open Loops
Catch up on anything from April (scroll to bottom) that for some reason you were not able to attend to. And get ready...
April 30 - May 6
Kickoff (In Person)
Date: Monday April 30 12:30 - 1:30 PM
Location: SRH Room
Ideation
DISRUPTUS and other techniques for getting ideas out.
Outreach
Begin reaching out to experts to arrange visits, meetings, and feedback sessions.
Journey Mapping
Take leading ideas and map out a user's journey for whom the products or service would be impacting.
Selection - Needs Statement
By the end of the week the idea(s) you want to make real should be defined and articulated clearly.
Date: Monday April 30 12:30 - 1:30 PM
Location: SRH Room
Ideation
DISRUPTUS and other techniques for getting ideas out.
Outreach
Begin reaching out to experts to arrange visits, meetings, and feedback sessions.
Journey Mapping
Take leading ideas and map out a user's journey for whom the products or service would be impacting.
Selection - Needs Statement
By the end of the week the idea(s) you want to make real should be defined and articulated clearly.
May 7 - 13
Brand
Begin iterating on product name, logo, and brand style.
Visits
Confirm and begin offsite visits (goal: 1 visit per week).
Visitors
Confirm and begin in-person and/or virtual visitors (goal: 1 visitor per week)
Sketch
Begin sketches, storyboards or wireframes for product or service experience.
Path
Decide on a path: Friends & Family; Crowd-funding; Venture Capital.
Begin iterating on product name, logo, and brand style.
Visits
Confirm and begin offsite visits (goal: 1 visit per week).
Visitors
Confirm and begin in-person and/or virtual visitors (goal: 1 visitor per week)
Sketch
Begin sketches, storyboards or wireframes for product or service experience.
Path
Decide on a path: Friends & Family; Crowd-funding; Venture Capital.
May 14 - 20
Validate
Develop and deploy a survey as a form of research to confirm that the problem you are solving is a problem worth solving.
Prototype
Begin a proof of concept prototype (paper, wireframe, working, etc.) that you will use to share with people in order to get feedback.
Co-Work
Spend the afternoon working out of the Alley (119 W 24th St between 6th and 7th Aves.)
Refine
Make adjustments to both the articulation of the problem you are solving and your prototype in order to better solve that problem.
Business Model
Begin considerations for the business model and initial "go-to-market" plan.
Develop and deploy a survey as a form of research to confirm that the problem you are solving is a problem worth solving.
Prototype
Begin a proof of concept prototype (paper, wireframe, working, etc.) that you will use to share with people in order to get feedback.
Co-Work
Spend the afternoon working out of the Alley (119 W 24th St between 6th and 7th Aves.)
Refine
Make adjustments to both the articulation of the problem you are solving and your prototype in order to better solve that problem.
Business Model
Begin considerations for the business model and initial "go-to-market" plan.
May 21 - 27
Test
Share your prototype with as many people as possible and collect their feedback.
Iterate
Repeat the processes (validation, prototyping, and testing) in order to create a better experience.
Prepare
Begin putting together materials that you will share with your audience (based on path chosen).
Practice
Practice telling the story.
Share your prototype with as many people as possible and collect their feedback.
Iterate
Repeat the processes (validation, prototyping, and testing) in order to create a better experience.
Prepare
Begin putting together materials that you will share with your audience (based on path chosen).
Practice
Practice telling the story.
May 28 - June 1
Publish
Make your work known to the world.
Pitch
Deliver your pitch to your audience based on the path.
Present
At least 2 students from the group are expected to share about the Startup 101 experience at the May 30 May Term Symposium.
Celebrate
We'll go out for lunch in Montclair on Thursday, May 31.
Reflect
Share a few words in the final Startup 101 blog post.
Make your work known to the world.
Pitch
Deliver your pitch to your audience based on the path.
Present
At least 2 students from the group are expected to share about the Startup 101 experience at the May 30 May Term Symposium.
Celebrate
We'll go out for lunch in Montclair on Thursday, May 31.
Reflect
Share a few words in the final Startup 101 blog post.