At exactly 10:30am we left our MKA home-base to venture off into the Big Apple in search for knowledge and inspiration from the product design firm called aruliden. Accompanied by three leaders of the firm, our team was presented with aruliden's mission as well as their most recent product line. In addition, we were provided with advice regarding the importance of how to efficiently work towards the same goal, how great products market themselves (they called it "producting"), and how working with constraints, a four week deadline in our case, can be beneficial in keeping our ideas and work more focused on a single idea.
Our conference was followed by lunch at a delicious thin crust pizzeria where we exchanged more ideas but also enjoyed our time together laughing and making jokes. For tomorrow, we are each choosing three problems to research and pitch. The public will soon be able to follow us on several social media platforms. Stay tuned and welcome to Audrey, INC.!