Day 12

The Audrey Inc. team had an early start today, proving that the early bird does in fact catch the worm. Some team members had a morning meeting with Gretchen Berra, Associate Director of Alumni Relations and Communications, who helped us understand how the Montclair Kimberley Alumni App was created through EverTrue mobile software builders. With this information, our team was able to crunch some numbers: development costs, hosting fees, etc. While our designers updated screens for our app, our coders worked hard on bringing these designs to life. In prepping for our pitch next week, the Audrey team also finalized our purpose. With all the data from the survey we conducted, we went over our problem and solution to validate that the world really does need BluTours!

After a lovely break for lunch at Panera Bread and a quick game of FIFA, the entire team got straight back to work. We had another call, this time with a representative from a mobile marketing service called Urban Airship. Our marketing team also worked on developing some campaigns for BluTours (launching soon!). Thus far, we are making good progress. The further we delve into developing our app, the more ideas we have. We cannot wait to share with all of you!